Korean diplomatic missions worldwide host Korea Week events that showcase various aspects of Korea through creative and comprehensive public diplomacy initiatives.

These events are tailored to the local context, encompassing politics, economics, and culture, and have garnered significant interest and favorable responses from people across the globe.

In 2024, over 150 Korean diplomatic missions organized more than 350 Korea Week events, featuring a wide range of Korea’s soft power assets, such as K-pop, drama, cuisine, literature and Taekwondo. These events contributed to enhancing the global appeal of Korea and promoting its positive image on the international stage.